The Circlo Chronicle

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  • Founder Update – July 2025 - 6 months post launch

    Founder Update – July 2025 - 6 months post launch

    "You don’t fix a broken system with better branding. You build a new system." Six months ago, Circlo went live. A year ago, it was just an idea.In this update,...

    Founder Update – July 2025 - 6 months post launch

    "You don’t fix a broken system with better branding. You build a new system." Six months ago, Circlo went live. A year ago, it was just an idea.In this update,...

  • What Really Happens to Your Donated Clothes? (And Why We Need to Rethink It)

    What Really Happens to Your Donated Clothes? (A...

    TL;DR – Donating Isn’t Always Helping Most donated clothes get shipped abroad. Most of it ends up in a landfill. Fast fashion is flooding the system. Holding onto clothes? That’s...

    What Really Happens to Your Donated Clothes? (A...

    TL;DR – Donating Isn’t Always Helping Most donated clothes get shipped abroad. Most of it ends up in a landfill. Fast fashion is flooding the system. Holding onto clothes? That’s...

  • No One Asked Me To. I'm Doing It Anyway.

    No One Asked Me To. I'm Doing It Anyway.

    Great! Another fashion-forward, sustainability-driven fashion brand. Another t-shirt in my closet, another sweater in my dresser. Another one claiming it’s the most sustainable brand and will solve everyone’s problems. Buy...

    No One Asked Me To. I'm Doing It Anyway.

    Great! Another fashion-forward, sustainability-driven fashion brand. Another t-shirt in my closet, another sweater in my dresser. Another one claiming it’s the most sustainable brand and will solve everyone’s problems. Buy...

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